Karen Tripi Associates Launches New Analytics Division

NEW YORK, March 4, 2009 – Karen Tripi Associates (www.karentripi.com) today announces the formation of a new Analytics Practice, Karen Tripi Analytic Recruiting, that specializes in top talent for positions that require superior analytical skills and the use of advanced quantitative / modeling techniques and technology within the interactive and direct marketing space.

“We have built a unique database of talented analytics professionals who truly understand the complexities of creating the optimal marketing mix”.

KT Analytic Recruiting specializes in:

1. Web Analytics
2. Market Segmentation and Targeting
3. Database Analysts
4. Search Analytics/Optimization
5. Social Media Analytics
6. Statistical Analysts
7. Predictive Modelers

The new practice will exist alongside KTA’s core interactive and direct marketing competency. KTA has 25 years experience working across all industries in finding top talent in Strategy, CRM, Account Management, Media, and Database Marketing.

Proud Members of

Web Analytics Association

Direct Marketing Association